Cosmetic Dentistry Center NYC

Signature Treatment

Smile Makeover in NYC

At Cosmetic Dentistry NYC, Dr. Pia Lieb, DDS, designs every smile makeover based on your existing tooth structure, your bite, and the outcome you want. She has treated cosmetic cases for more than 30 years and holds the title of Clinical Assistant Professor Emerita at NYU College of Dentistry.

What is a smile makeover?

A smile makeover is a sequenced combination of cosmetic dental treatments, not a single procedure. The plan may include porcelain veneers, Invisalign, and laser whitening, selected according to what each tooth requires.

The composition changes from patient to patient. One patient may need alignment corrected before any porcelain is placed. Another may need only shade correction and edge refinement.

Dr. Pia evaluates the full arch, the gum line, and the way the upper and lower teeth meet before recommending any restoration.

What problems does a smile makeover correct?

A smile makeover corrects the aesthetic and structural problems that change the appearance of the front teeth. Dr. Pia treats each concern with the most conservative option that will hold long term.

Common concerns addressed include:

Intrinsic discoloration from tetracycline or other antibiotics, which produces gray or brown staining

Enamel thinning from age, which exposes darker dentin underneath

Misalignment, crowding, or rotated teeth that break the symmetry of the arch

Visible gaps between the front teeth

Worn or shortened teeth caused by grinding and clenching

Uneven incisal edges and irregular tooth lengths

Chips, cracks, and fractures affecting both appearance and function

Which treatments are included in a smile makeover?

Dr. Pia builds smile makeovers from four treatments she performs in her Park Avenue South practice. She refers root canals, extractions, periodontal treatment, and implant placement to specialists in her network.

No-drill handmade porcelain veneers

Dr. Pia's no-drill veneers require zero removal of natural tooth structure. Each veneer is handmade porcelain rather than 3D printed. Because the enamel underneath stays untouched, the restoration is reversible and the veneers can be removed if you choose.

No-drill veneers require proper alignment and occlusion. Patients who do not have that foundation complete Invisalign first.

3D printed veneers

Patients who cannot afford handmade porcelain veneers may select 3D printed veneers. This option requires a minimum of 3 millimeters of natural tooth filing and is not reversible. Filing beyond 5 millimeters risks nerve exposure and a subsequent root canal.

Invisalign

Dr. Pia offers Invisalign as a foundation treatment rather than a standalone cosmetic service. She assesses every patient for Invisalign eligibility as a default step. She does not upcharge on Invisalign, because correct alignment protects the veneer work that follows.

Laser teeth whitening

Laser teeth whitening takes one hour and thirty minutes from start to finish. The protocol uses the strongest hydrogen peroxide concentration available and leaves less natural tooth structure affected than other whitening systems.

How much does a smile makeover cost?

Smile makeover cost depends on the number of teeth treated and the treatments selected. Dr. Pia quotes each component individually so you can see exactly what you are paying for.

Handmade no-drill porcelain veneer

$4,500 per tooth

3D printed veneer

$2,500 to $3,500 per tooth

Invisalign

$3,500 to $9,000, up to $14,000 for complex cases

Laser teeth whitening

$995

Consultation

$500, credited in full toward treatment

Financing is available through CareCredit and Alphaeon. The practice accepts credit cards, wire transfers, checks, and cash.

How does the consultation work?

The consultation lasts one hour to one hour and fifteen minutes and is conducted by Dr. Pia personally. A credit card is charged at the time of booking to hold the appointment.

You will be asked to email any existing X-rays before you arrive. The appointment covers a full diagnostic evaluation, X-ray review, an assessment of whether Invisalign is needed first, and a discussion of no-drill versus prep veneer eligibility.

Dr. Pia presents every option and does not pressure a decision. In her words:

“I don't want to hear what you decide.”

What is the office experience like?

Dr. Pia treats one patient at a time. A 15-minute buffer separates every appointment, so patients never encounter one another.

All staff sign non-disclosure agreements. Patient names and likenesses are never used in press or marketing, a policy she has maintained for more than 30 years. Before-and-after photographs appear only with written consent and are cropped to show the mouth alone.

Cosmetic Dentistry NYC operates Monday through Thursday, 10 a.m. to 6 p.m. Partners are welcome to accompany you, and pets are welcome.

How do out-of-town patients plan a smile makeover?

Dr. Pia treats patients from New York City, New Jersey, and Connecticut, along with national and international patients who travel to Manhattan. France and the United Kingdom are her two largest international sources of inquiry.

Patients traveling for treatment can review the scheduling and logistics detailed for out-of-town patients before booking. Appointments are not available online, because consultation lengths vary by case.

Frequently asked questions about smile makeovers

Timeline depends on the treatments selected. A whitening and veneer case moves faster than a case requiring Invisalign first. Alignment is completed before any porcelain is placed, which extends the overall schedule. Dr. Pia establishes the full sequence during your consultation, after reviewing your X-rays and evaluating your bite, so you know the timeline before you commit to treatment.

Patient Reviews

Featured Review

Nancy Edsparr

Dr Pia is the absolute best! Her attention to detail, her care and concern for her patient, and her hard-headed determination to settle for nothing but perfection makes both the experience in her chair and the resulting smile exemplary. I consulted with 5 different cosmetic dentists before finding Dr Pia and realizing that she was the only one I could trust with my teeth. While her results are magnificent, her care for the health and well being of your teeth is really unmatched. She doesn't unnecessarily cut your gums or grind your teeth. She spent a full day making sure that all my teeth were healthy and there was no decay before starting the cosmetic part of my case. When I finally saw my beautiful veneers, Dr Pia felt the margin between the gum and veneer on one of them was not tight enough and needed to be fixed. I didn't even notice it, but she wasn't satisfied. Veneers are a big investment in money and time, but healthy teeth are the most important. When you put yourself in Dr Pia's care, you can rest easy that under the beautiful smile she creates for you, you have a healthy foundation that will keep your new smile looking good for years to come.

Brooke Shields

Dr. Pia is a perfectionist and this is what you want for a dentist! She goes out of her way to accommodate her clients. Thanks, Pia!

Achilles Zarbis

I've been seeing Dr Pia for 20 years and she is the best- Dr. Pia is amazing, after my visit I felt much more clean and confident than any other dentist has ever made me feel. I am so appreciative of how much she helped me, her great office, and her kind personality, and I am excited to come back.

Patti Schmidt

Dr. Pia has an attention to detail like my own and really listens to what you want for your teeth. She’s a true artist, and my experience has been wonderful!

Eric Price

Dr. Pia was very helpful and straightforward with options available to me. She took her time to understand what I was looking for and how to be of best help. Unlike other dentists, she doesn’t rush you in/out, and you can tell immediately she actually cares about her work & patients. 10/10 would recommend for anyone seeking cosmetic dentistry work. Thanks!

Agnes Lermani

Dr. Pia is the ultimate cosmetic dentist in New York. Her precision, artistry, and expertise in smile makeovers are unmatched. My results are natural and flawless. Truly life changing. If you want the best, Dr. Pia is the one to trust.

Danielle T

Dr. Pia at Cosmetic Dentistry Center is the best cosmetic dentist I’ve ever been to! I’ve been seeing her for years and I’ve never had a dentist take better care of me. And the best part is they have a massage chair for while you’re waiting!

Aymun Salman

Dr. Pia is the best! Her practice is a far cry from your usual stuffy and boring dentist's office. I came to her specifically because she has been a cosmetic dentistry mainstay in Manhattan for a long time, and her results are consistent and natural.

Emily Van Raay

Dr. Pia is the best for cosmetic dentistry - she flawlessly fixed a discoloration on my tooth as well as my alignment !!

Alina Senkiv

I came here for the Dr.Pia’s experience for do my veneers, and I left very satisfied. The consultation lasted 1 hour and 30 minutes, and the doctor provided me with all the information. She saw me and helped bring all my wishes to life.

Nathalie Lyon

Pia is amazing. She is an excellent doctor. Clear communicator and painless as possible. Her knowledge and craftsmanship is incredible. No one compares. She always goes above and beyond, she gave me my smile back!

Electra Zarbis

Dr. Pia changed my life and gave me better advice than any other dentist. I have had a lot of dental issues and the orthodontists I’ve been to haven’t been very helpful, but Dr. Pia told me exactly what I need to do and what help I need to request from my orthodontist.

Theodora Z

Dr. Pia is a smile MIRACLE WORKER! I had some very challenging dental problems that I had tried to resolve at two other dental offices. I was so disappointed that my front teeth supposedly could not be restored properly.

Paul Marron

I've been seeing Dr Pia for 20 years and she is the best- she's always paid close attention to my dental health and pointed out exactly what was happening (in my case it was grinding) she helped get me fixed up with a proper night guard. She also gave excellent advice to take with me after my appointment. Her staff is also exceptional with scheduling- thank you Maryem for sorting us all out! see you in 6 months!

Nicole

Dra Pia is one of a kind an the best in every way. Her work is outstanding, she is the Michelangelo of smiles! I had the experience myself and highly recommend Cosmetic Dentistry Center NYC. You will be treated as royalty, she is so good in what she does! Her office is beautiful, elegant and chic, and her staff very nice and friendly.

Bryanna John

I just had the best experience with Dr.Pia and her assistant Luz! I had a veneer emergency and Dr.Pia saw me right away. She is so skilled, so knowledgeable, funny, and her office is really a vibe. I love it here. If you ever thought about coming here don’t think about it, JUST DO IT! This office is really the best

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Begin your transformation with Dr. Pia. Same-day and out-of-town visits available.